In today's ever-changing business world, keeping employees happy and productive is crucial for a company to thrive. One key aspect of this is making sure that the tools and systems employees use are designed with their needs in mind. This case study looks at how focusing on user-friendly design can greatly improve the experiences of employees, especially when it comes to digital learning platforms. We'll see how using these platforms can help companies provide learning opportunities to employees all over the world, leading to a stronger company culture and better overall performance.

UX Design for Global Innovation Training

We knew we had to find a solution that maintained the human-to-human connection in the room, offered executive support, and maintained the suspense and mystery associated with the program’s physical artifacts. The digital experience had to be equally enticing and engaging to be successful. We needed a way to draw enrollees in and to keep them motivated through the process.

Approach:

To fully understand the course, we needed some hands-on experience. After preliminary research into the program and materials, we headed to San Jose to attend the innovation workshop and spend some time with the man who had started it all. He had been running the program for years with the help of a small, trusted trusted team of only two people.

We could sense some of the bigger challenges right away. How could we translate this deeply personal experience into a scalable digital solution? How can we increase access for more employees across the globe without losing the magic?

In order to make it work, we needed to dig further into what made the onsite experience great. Storytelling quickly became a key component of the workshop’s clear success. As we mapped the workshop content, we asked the team to call out key messages and the personal stories that were shared to support the messaging. By the end of our sessions, we understood that we had to find a solution that maintained human-to-human connection in the room, executive support, and visibility as well as the suspense and mystery associated with the program’s physical artifacts. The practice had been eloquently designed to encourage the successful completion (and iteration) of the process. The digital experience had to achieve the same engagement to be successful.

Solution:

Gamification became a critical pillar of the strategy. As with most learning experiences, a combination of instructor-led and digital modules was key, but to capture the power of an expert-led program we needed an added kick. Gamifying the experience allowed us to match the intrigue of the live workshop experience and captivate the learners as the journey unfolded over time.

Digital Transformation Outcomes:

We delivered detailed digital gameboards to guide the learning journey, a curriculum plan, cohort learning guides, individual learning paths, and a design for a custom learning platform to manage blended learning experiences.

Results:

In the end, we turned our skeptics into believers. The client team was overwhelmingly impressed with our strategic approach to the user experience. The digital design supported the business need to scale the sought-after program and train thousands more global employees in innovation practices.