Hi, I’m Tori Signorelli. I help organizations attract and keep their customers and employees by building stand-out services, products, tools, and teams.
Leveraging my deep experience in Service & Experience Design, Customer Experience, and Business Transformation, I make sure that employees can do their best work and customers can trust their favorite brands and partners to consistently deliver what they want and need.
CX | EX | Service Design | AI | VOC Research & Insights | Business Transformation
Ways I’ve applied my experience.
Customer & Employee Experience Strategy
Customer/ User Experience Design & Research
Service Design & Journey Management
Digital Transformation
Team Building & Scaling
Artificial Intelligence (AI) & Data Analytics
Change Management & Learning Experience
Strategic Planning & Program Development/ Management
Facilitation & Training
Coaching & Mentoring
My work as an Experience & Design leader is to seek an understanding of people and the world around me and to innovate in ways that positively impact the human experience. Design for people and organizations will thrive.
My leadership values: The 3Cs.
One of the greatest joys of my career has been building teams and leading people to reach their full potential on my teams and beyond. I love bringing people together and helping them to realize and develop their strengths to achieve goals for themselves and the team. In my time as a a people leader I’ve leaned on three core values that enable my teams to innovate and deliver exceptional value.
Curiosity
When people genuinely seek to understand, they set themselves up to do their best work and be their best selves. Teams driven by curiosity are more likely to get to the roots of problems, connect with diverse people across an organization, empathize, and co-create solutions. Curiosity leads to connection and growth. It is a 100% critical factor in any team with goals related to innovation or challenging the status quo.
Continuous growth and learning | Empathy | Root cause analysis | Diversity and culture of belonging
Collaboration
In a world of increasing complexity, very few problems can be solved alone. Teamwork and collaboration mean putting ego aside, embracing the strengths of individuals, and leveraging diverse thinking to solve problems for good. The customer sees one brand, one journey, and one organization. Each interaction makes or breaks trust. Conflict will arise, but can be overcome in a culture where team members have clarity of vision and an understanding of each member’s role. Together, achieving big goals and successfully solving complex problems is possible.
Teamwork | Candor | Culture of critique | Co-creation | Cross-functional leadership | Orchestration
Commitment
Teams that focus on innovation, design, and improvement must also be able to lead through change. Challenging and disrupting the status quo requires a commitment to a strategy or goal, even in times of ambiguity. The fast-paced of most businesses requires teams and leaders to manage complex initiatives, often coordinating with multiple departments and maybe hundreds or thousands of people. If you want employees and/ or customers to follow you through change, people need to believe you will lead them all the way through to the goal. Resilience and integrity are integral to building team, stakeholder, and customer trust.
Change Leadership | Accountability | Resilience | Integrity | Trust-building | Influence
Leadership in action.
Years in people leadership with 7 years managing managers.
People managed on teams ranging from 2 to 35 FTEs, and up to 150 contractors.
Years leading distributed teams across up to 5 countries.
Teams built and scaled from the ground up along with the 6 roles pioneered in companies joined.
Direct Reports coached to promotion / next stage career development goals.
Professionals & students formally mentored and coached in my career…and counting.
My approach & framework.
Strategic | Holistic | Collaborative | Systematic | Human
I ensure products and services deliver excellence and are set up to deliver excellence in the context of the total brand experience. This means working at various attitudes and levels of detail. Zooming in and out as necessary to ensure a cohesive journeys from a customer point of view.
Systems Thinking | Strategy | Program Management | Journey Management
Experience Design in Altitudes
Creating cohesion at the brand and systems level of an experience means I collaborate across many departments. Each has a role in owning and influencing the customer's perception of the brand, product, and/ or service. Even departments with no direct contact with the customer make decisions regularly that will make or break the customer experience. Each of these departments is a partner, my role is to establish the vision and orchestrate results.
Visioning | Strategic goal setting | Orchestration | Facilitation | Influence | Systems Thinking | Configuring teams | Creating visibility and clarity of abstract concepts
Approach in action.
Years worked in CX | EX | UX of my 20+ years career experience.
Years in Strategy and Planning and 12 years in program management.
Years in Senior Leadership of my 10+ years in leadership roles.
Years working directly with Executive Stakeholders.
People designed for over the course of my career.
of Products & Services launched and improved.
Influences & inspiration.
I’ve worn many hats and held many titles in my career, from Actress to VP of Service Design, and have had the eye-opening pleasure of living in three countries, and seven cities. My agency and consulting work brought me into a myriad of industries with countless distinguished professionals - all with their lessons. My path may have been somewhat unconventional, but the breadth of experience has left me with a solid sense of humor and a wealth of inspiration that I bring to my work every day.
My life in locations:
Living and working globally has significantly impacted my life and career in how I approach challenges and interact with new people and cultures. The eight years I’ve spent living outside my home country, were some of my life's most challenging and transformational and have led to incredible opportunities to lead international strategies and teams.
Years living & working outside my home country, USA with 6.5 years living in a new language (Italian).
Years leading Experience Transformation across the Americas, EMEA, and APAC
Years leading a global team of 35 people hailing from 11 countries, one of the most diverse in the company.
Passions followed.
I have designed my career path to focus on the cross-section of people, processes, and technology. As someone who has a great interest in many subjects and has always walked the line between creative and analytical, allowing space for exploration and discovery has been critical to my motivation and success. My path has been non-linear and, at times, ambiguous, but the breadth of exposure and study has allowed me to build up a range of skills that are both broad and deep and has led me to a life and career that fuels me to add value and energy to all that I get my hands on.
Theatre/ Arts
The art of creating immersive worlds. Public speaking & performance. Hyper team-work.
Human Resources
Managing organizational systems. Business administration & executive communication.
Architecture & Design
Technical structures & drawing. Human-centered design. Concept visualization.
Behavioral Science
Neuroscience & psychology of learning. Applied psychology & behavioral economics.
Technology
Artificial intelligence & machine learning. Robotic process automation. UX & product design.